Core ideologies are the “almost never changing” foundation of your organization and are made up of your core purpose and core values. A solid core ideology becomes the glue that holds the organization together and the driver of all strategy and people decisions.

• Core Purpose: This is the “why” of the organization, and it’s not just about making a profit. Your core purpose answers the question, “What difference are we making in the world?”
• Core Values: This is the “how” of the Core values are a nonnegotiable handful of rules your organization lives by every day. These values become your organization’s attitude and should drive your organization’s behavior, who you hire, and who you promote.

The right core purpose and core values act as a set of guiding principles for the organization. This allows leaders to stop micromanaging and give more freedom to their team members.